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Paid Media

We buy against cost-per-ticket and cost-per-subscriber, not CPM. That means geo and radius models per venue, creative rotated at the pace short-form actually burns, and budget that moves between cities daily rather than sitting in a fixed plan.

What it covers

  • Meta, TikTok, YouTube, Google, Reddit, Snap and programmatic DOOH
  • On-sale war rooms with hourly monitoring on peak days
  • Buyer-data lookalikes pulled from your ticketing platform, not the pixel alone
  • Incrementality testing so you stop paying to reach people who were always coming
  • Weekly pacing report your finance team can read
MetaTikTokYouTubeGoogleDOOHDSP
Cost per ticket · by city

Attributed sales · by creator

Creator & influencer partnerships

Credibility does not scale by follower count. We match on genre authority and genuine audience overlap with your buyer data, then measure it with codes and links so nobody has to argue about "brand lift" afterwards. The best performers become paid ads, which is why this sits inside paid media rather than beside it.

  • Sourcing and authenticity vetting — audience quality, not just size
  • Negotiation, contracting and usage rights handled end-to-end
  • Unique promo codes and tracked links for every partner
  • Whitelisting so top performers become paid ads
  • Ambassador programmes and street-team activation for tours

What we will tell you first

If your conversion tracking is wrong, paid media is the worst place to start — you will scale spend through a funnel you cannot measure, and every optimisation decision after that is a guess. We check the tracking before we touch the budget, and we will say so if the honest answer is that you are not ready for this yet.

Media spend is billed at cost, in accounts held in your name. We make our money on the fee, so we have no reason to talk your budget up.

How we check the tracking
Next step

Tell us what you're
working on.

A 30-minute call, no deck. We'll tell you what we'd do here, roughly what it costs, and whether this is even the piece you should start with.